Summary
The Competence Needs Analysis for the Media Sector 2024 examines key skill requirements in the media industry based on recent studies as part of the Uraohjain+ project, which aims to support employment in the ICT, software, and media sectors.
Key skill needs include soft skills, strategic communication development, utilizing artificial intelligence, multichannel capabilities, and business expertise. In the future, technological literacy, business skills, and work-life competencies—such as innovation and social media management—will become increasingly important.
Challenges include a shortage of professionals in specific roles and the need to enhance job seekers' skills. Recommendations emphasize incorporating entrepreneurship, business skills, and AI-related competencies into training programs. The report highlights the importance of continuous learning and upskilling in the media industry.
You can read the full report here (PDF).